Nestle ad first to pitch at canine customers

Nestle, one of the world’s biggest makers of pet food, said on September 30 the launch of the first television commercial designed especially for dogs, using a high-frequency tone to grab their attention.

“Dogs’ hearing is twice as sharp as humans. They can pick up frequencies which are beyond our range and they are better at differentiating sounds,” said Georg Sanders, a nutrition expert at Nestle Purina PetCare in Germany.

“The television commercial aims to reach both the pet and the owner, supporting the special one-to-one relationship between them,” said Xavier Perez, Brand Manager of Beneful for Europe.

Read more in the Calgary Herald Article.