22 June 2017

UPDATE - HomeSafe back Online





Urban Animal is pleased to announce that our HomeSafe system is back online.  Our automated animal recovery service was suspended last week, but these issues have been rectified and we are back to helping more than one million subscribers in over 300 Canadian communities keep their pets safe. 

Please note that it may take up to 18 hours for this service to be fully updated across all servers.  We’re very sorry for any inconvenience this may have caused.   We are taking measures to ensure this does not occur again.

16 June 2017

MEDIA - Winning over the Dad's in our culture

Ekaterina PetrovaGoogle think has produced an excellent article on winning over the Dad's in our culture to your brand. 

We think you will find the demographics quite challenging and the advertising examples quite compelling.

Thanks to Ekaterina Petrova, Content Marketing Manager at YouTube, for these insights.

Marketing to Dad's

14 June 2017

MEDIA - YouTube May 2017 Leaderboard

Image result for youtube imageThe May 2017 Leaderboard for advertising on YouTube is available. 

Enjoy and learn from those who are leading this form of media advertising. YouTube is now the leading source of video content and is outperforming TV channels by a wide margin.

YouTube May 2017 Leaderboard

13 June 2017

HomeSafe Automated Animal Recovery Service Needs a Rescue


Image result for image of life preserverThe service that assisted 340,000 animal recoveries across Canada is now in need of a rescue itself.


Managing Director, Larry Evans, today advised that HomeSafe™ has exhausted its cash reserves and has been forced offline. “The company has a large active subscriber base, a compelling vision and a unique technology, but has been unable to discover the financial backing it requires to continue operations”, said Evans.

Urban Animal Corporation is most concerned about a million plus active subscribers and the more than eight million public users who rely on HomeSafe™ to protect and recover lost animals in over 300 communities across Canada. During the past 18 months the M&A team was unable to conclude a deal to sustain operations.

“By making this announcement today, HomeSafe is launching an emergency flare and signalling distress,” said Evans. “While we still hope the ‘ship’ may be saved, we have turned our attention to saving the people and animals we serve.”


Urban Animal Corporation has suspended recovery services until further notice and will await contact from those equipped to help rescue the good ship HomeSafe™.