Vets, Social Media, Communications and Advertising

The veterinary profession is struggling to understand how guidelines for advertising are aligned with modern social media and communication strategies.  The College of Veterinarians of Ontario (CVO) posted an advisory statement in late 2011.  Other jurisdictions watch this conversation for the conclusion.  

Read the CVO Advisory

Does the CVO advisory really work to protect the interests of a public that consumes the services and products supplied by this profession?  Evidence suggests proactive consumers seek a palate of services and products that will allow them to select the care profile of the animals under their care.  These consumers may even wish to select and prepay the annual care programs they wish to use.  The industry is watching this development with great interest.  Please feel free to provide your comments.