Spa products for pets emerges as a prosperous business

Research has shown the companion animal industry may just be one sector avoiding the crunch of recession. In fact, Americans are spending more on their pets than ever before. And they're not cutting corners when it comes to their animals. 

Experts say consumers are looking for products that can enhance the physical, mental or emotional health of their dogs and the market is beaming with products aimed at accomplishing that goal. In today's market, spa products range from speciality shampoos and coat conditioners to paw and skin balms, gentle ear cleansers and even nail polish. 

The growing demand makes this category a lucrative one for retailers.

"It's always a challenge for retailers to drive average ring and margins up," said Debbie Guardian, founder and owner of Opie & Dixie, LCC. "Spa products offer both - higher prices and higher margins.

Bobbi Panter, owner and creator of Bobbi Panter Pet Products adds that consumers are open and willing to spend the extra cash when it comes to quality products.

"Pet parents are recognizing that [spa products] are not just luxury items but they are essential to their pet's health," she said. "Once pet parents use these products, they see how great they are and it seems that people are willing to spend more money on their pet." 

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