24 March 2016

DIGITAL - Digital Marketing Must-Have Skills

Looking to hire someone to take your digital media to the next level?

As the digital media world continues to evolve and grow at a rapid rate, it can be challenging to determine the best skill set when hiring a digital marketing specialist.

Do you focus on general marketing experience, a strong grasp of available media channels, critical or creative thinking skills? The answer is all of the above. Digital marketers need a very diverse skill set.

Mashable asked 15 members of Young Entrepreneur Council what they look for when hiring and came up with 15 essential skills.

  1. Paid social media advertising expertise
  2. Sales skills
  3. Specific marketing channel expertise
  4. The ability to think critically
  5. The ability to execute and analyze drip marketing campaigns

  6. A mix of creativity and analytical abilities

  7. Good copy and visual storytelling abilities
  8. A likeable personality
  9. An understanding of Wordpress
  10. Self-promotion savvy
  11. An understanding of brevity
  12. The ability to analyze quantifiable metrics
  13. Listening skills
  14. Agility
  15. Basic design skills

For a more in depth look at these skills visit: Mashable: 15 Essential Skills all Digital Marketing Hires Should Have.

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