Looking to hire someone to take your digital media to the next level?
As the digital media world continues to evolve and grow at a rapid rate, it can be challenging to determine the best skill set when hiring a digital marketing specialist.
Do you focus on general marketing experience, a strong grasp of available media channels, critical or creative thinking skills? The answer is all of the above. Digital marketers need a very diverse skill set.
Mashable asked 15 members of Young Entrepreneur Council what they look for when hiring and came up with 15 essential skills.
- Paid social media advertising expertise
- Sales skills
- Specific marketing channel expertise
- The ability to think critically
The ability to execute and analyze drip marketing campaigns
A mix of creativity and analytical abilities
- Good copy and visual storytelling abilities
- A likeable personality
- An understanding of Wordpress
- Self-promotion savvy
- An understanding of brevity
- The ability to analyze quantifiable metrics
- Listening skills
- Agility
- Basic design skills
For a more in depth look at these skills visit: Mashable: 15 Essential Skills all Digital Marketing Hires Should Have.
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