04 July 2011

PayPal Survey Shows 56% of Canadians Prefer Digital Wallet

MAJORITY OF CANADIANS COMFORTABLE WITH CASHLESS FUTURE

New market research conducted on behalf of PayPal Canada by Léger Marketing shows that 56% of Canadians are comfortable with never having to handle cash to make a purchase and many would prefer the use of a digital wallet to give money to others or pay for items when shopping. Given the choice, 34% of survey respondents would rather carry a mobile phone to make a payment than a pocket full of change.

The survey also indicates that 36% of Canadians would make mobile payments for a wide variety of purchases, on average, saying they would use their mobile device to buy something as expensive as an iPod ($272.30) or as inexpensive as a latte ($5.50).

Almost 40% of survey respondents said using a mobile phone to make a payment would be more convenient because they can make transactions whenever and wherever they want, and 60% of respondents would find it appealing to not have to find a bank machine every time they need to pay someone back.

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