Business are combing through their email lists as the date draws nearer for Canada’s tough new anti-spam legislation to come into effect, forever banishing Nigerian princes and Viagra peddlers from consumers’ inboxes.
The law, passed last December and expected to come into force in late 2011 or early 2012, will restrict spam by requiring businesses to have explicit permission to send commercial electronic communication, including through email, text messages and social media. There is room in the law for implied consent, but recipients must have the option of opting out.
Read the article in The Star
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