PurinaCare Launches Partners in Wellness Program at NAVC

Partners in Wellness will make its national debut during the first quarter of 2012, according to Veterinary News who interviewed veterinarian and PurinaCare president David Goodnight. 

In fact, the new web-based, customizable program is running through its initial pilot with about 20 veterinary practices.

"It's no secret; there have been declining number of veterinary visits over the last 10 years," said Goodnight. "We have been thinking about what we could do to help this profession and help it drive more visits. What we came up with is a way to allow independent veterinarians to offer their own wellness plans without the administrative restraints."

So, why are wellness programs beneficial?

"When veterinarians see the pet more times every year, it turns into better care. It turns into early detection of disease. It turns into better preventive medicine and more medicine for those pets that really need it. What the program does is it provides a very cost-effective way for clients to get the very best preventive care throughout the year," said Goodnight.

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