For more than two years the companion animal industry has been working on Breeder codes of ethical conduct, a breeder certification program and automated record keeping for compliant breeders.
Tomorrow PetLynx executives will brief the industry on the new programs that will be introduced across Canada during the Regional Summits for Urban Animal Strategies.
"This development is one of the most exciting initiatives to be brought forward in the companion animal industry," said Joe Mauro, Vice President, PetLynx Corporation. "The industry has finally developed a response to breeder issues plaguing municipalities and pet families."
Important story lines include:
- One set of standards for basic breeder compliance across the industry
- Breeders use modern (cloud) technologies to record breeding activities and maintain compliance files
- Brand holder certification programs in nutrition, pharmaceuticals, kennel clubs, humane societies and licensing agencies are managed online
- Certification brands are appended to each animal record and appear as sale marks when the animals are adopted online or at breeder facilities
- Confirmation, agility, performance and other brand supported programs are facilitated
- Online portals like Kijiji can be confident they are supporting compliant breeders
- Pet families see breeder disclosure and brand values at time of adoption
Contact Danielle (403.219.1088) if you would like to attend one of the events or require more information.
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