22 April 2012

IAMS Launches 'Play Young, Stay Young' Contest

IAMS Calls all Pets 11 and Older that refuse to Act Their Age

Honoring the newest formula, Senior Plus, IAMS is launching a national contest on its Facebook page


Calling all dogs and cats age 11 and older to put a best paw forward for the chance to win a year's supply of food. There may be as many as 33 million pets in the double-digit age bracket and pet families need to be educated about the unique nutritional needs of these senior pets.

Until June 3, each week, based on a photo and brief essay, the team at IAMS will select a dog and cat that exemplify how senior pets can play young, to stay young. A total of 16 pets (eight dogs and eight cats) will receive a year's supply of IAMS Senior Plus and be featured on the IAMS Facebook page.



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