Procter and Gamble hopes to drive Business Intelligence with Verix partnership
Procter and Gamble Company announced earlier this week it has formally initiated a strategic partnership with Verix Business Intelligence. The partership with Verix, a start-up technology company specializing in intelligent business alerts and pre-packaged analytical applications, is being pursued to further strengthen and build Procter and Gamble's capabilities and industry leadership in Business Intelligence.
A Procter and Gamble press release notes the significance of collaboration with Verix with regards to business data analysis and identifying trend changes and insights.
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