Sources in the US said earlier today that Nestle Purina has agreed to buy Petfinder, the online pet adoption website from Discovery Communications LLC.
. 
This would be the first major digital acquisition for Nestle and a divestiture for Discovery Communications that shows the communications company is committed to its strategy of refocusing on core assets and products. Sources say the deal will close in July but will see both Discovery and Nestle continuing activities which support Petfinder.
While there has not yet been a reaction from the Humane and Rescue sector of the Urban Animal industry, the sector sees Petfinder as an important ally in adoption across North America. However, recent reports seem to show lower numbers of admissions and evidence of a need to re-factor sector involvement in urban municipalities.The PetFinder acquisition by Nestle follows close on the heals of the sale of Purina's Petcare Insurance business to PetHealth a Canadian Company from Mississauga, Ontario.
Here are online reports for your convenience:
CBS - St Louis
BloombergBusiness Week
St Louis Business Journal
The Joplin Globe
No comments:
Post a Comment