Procter and Gamble took to New York City streets Wednesday to promote its latest campaign: The Everyday Effect.
Through the largest consumer event in the company's 175 year history, P&G served the daily needs of New Yorkers and demonstrated how P&G products make everyday life better. More than 40,000 products representing 25 P&G brands were distributed throughout Manhattan at the moments people needed them most, including Scope mouthwash for coffee drinkers, Febreze car vent clips for taxis and IAMS dog treats for pet lovers.
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