22 July 2013

Where in the world is Dr. David Goodnight?

David B. Goodnight, DVM, MBA, completed his activities for Nestle Purina PetCare during the second quarter of 2013. With 35 years of experience in animal healthcare and a unique ability to think about the future, no-one expected Goodnight to be idle long.In early July, Brakke Consulting, Inc., Dallas, Texas, announced Goodnight had rejoined one of the industry's most seasoned management team as a senior consultant.A Dallas native, Goodnight received his DVM degree from Texas A and M University in 1977 and his MBA from Southern Methodist University in 1988. Some will recall that Goodnight’s first stint with Brakke was from 1997 to 1999, following 19 years of veterinary practice. During that time, Goodnight established the Practice Management Group, and conceived/executed the 1998 Brakke Management and Behavior Study, a landmark survey on the financial business practices of companion animal veterinarians sponsored by Bayer Animal Health. Goodnight then joined Veterinary Pet Insurance as Executive Vice President of Business Development, managing sales, customer service and marketing.Goodnight returned to Brakke in 2004 for 18 months before joining Nestle Purina PetCare Co. to launch a new pet insurance company. PurinaCare Pet Health Insurance was launched in 2008 and was later sold to other interests. The most important development of Goodnight's involvement is the Partners in Wellness program which he conceived in 2011 and launched in 2012. Partners in Wellness, is a patent-pending, turnkey software solution that veterinarians can use to create and offer customized wellness programs for their clients.Earlier today, UK based insurance software provider Aquarium Software Ltd, announced an expansion into the North American market with the formation of Aquarium Software, Inc. and the retention of David Goodnight to spearhead market entry.  Building on Aquarium’s recent deployment with Pets Plus Us in Canada, David will be responsible for establishing and assisting with the staffing of Aquarium’s North American office based in Kerrville, TX. In addition Good night will assist with business development, oversee and manage North American customer relations. In a phone call early this morning Goodnight advised he expects the initial focus will be on the pet insurance industry where Aquarium Software has unique operating and cost advantages.

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