05 August 2013

Hootsuite announces major financial boost

A Vancouver-based social media analytics firm, Hootsuite, announced plans to expand after it secured a major financing agreement. 

The company announced last week it has raised $165 million US, making it one of the biggest venture capital financings in Canadian history. The investors were led by New York-based Insight Venture Partners along with early Facebook investor Accel Partners and Ontario-based OMERS Private Equity. 

Hootsuite produces software that allows users to control Twitter, Facebook, Google Plus and LinkedIn, Blogger and several other digital media platforms from one 'dashboard'. Currently, Hootsuite counts 237 major companies among its clients including PepsiCo, Virgin, Orange, Sony Music, Telus and PetLynx. 




No comments:

Post a Comment