03 March 2014

Urban Animal Polls & Surveys


PRESS RELEASE





CALGARY, AB - In 2013, Urban Animal events focused on the Pet Experience Project (PEP). Arising at Summit 2012 and explored by Urban Animal Subscribers throughout 2013, the time has come to engage a broader audience. 

Two elements of data collection will be posted to pet owners, service providers and community members who would like to contribute to the ongoing pet experience conversations providing researchers to collect data from the widest cross-section.


A data collection survey, spearheaded by PIJAC Canada and the Ontario SPCA will launch later this year. To support their work, the Urban Animal Program will launch a series of brief Pet Experience Polls & Surveys, regularly throughout the year. 

The Urban Animal Program will launch these short surveys and polls on multiple social media platforms as well as the PetLynx production site. Posted on the 10th & 25th of each month, polls are formulated to discover the experiences of pet communities. Questions developed may be based on previous answers as industry leaders seek to dissect individual and community experiences.

The results will be posted in real-time and taken to the 2014 Summit where industry leaders will review the information and work to identify gaps in industry various understandings of the pet experience. 

Urban Animal subscribers are invited share these polls and to involve clients and pet owners in their networks to respond. You are also invited to pose questions for future polls and surveys through the Urban Animal LinkedIn group. 


FOR MORE INFORMATION CONTACT:
Shannon Woodward, Social Communications Coordinator  
(p) 403.401.8090 (e) shannon.woodward@petlynxmail.com
Sheena Neel, Market Research Analyst

(p) 613.355.2556    (e) sheena.neel@petlynxmail.com



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