The trend towards less processed pet food is growing. Hill’s Pet Nutrition has created a new food called Ideal Balance Crafted. This food is created in small batches and uses high quality meats, vegetables, and ancient grains. The canine dry food is mixed and roasted at 400F. Feline dry food is cut into custom shapes and cooked at 250-300F. All wet foods are canned and cooked at 250F.
Hill’s U.S. Marketing Director, Gavin du Toit said, “Our consumers deeply love their pets and want to know that their food is being prepared with uncompromising care and attention. In developing the Crafted line, Hill’s embraced this trend to ensure maximum quality and consistency. Listening to our consumers, we developed a wide array of innovative choices under our Ideal Balance brand to address the desires of today’s pet parents. Each of those choices and all of our pet food products deliver balanced nutrition and support Hill’s mission to enrich and lengthen the special relationship between people and their pets.”
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