15 December 2016

DIGITAL - 10 Ways to Grow an Organic Instagram Presence

Instagram offers businesses the opportunity to reach new users without buying ads.
With that opportunity, and over 500,000 active monthly users, it’s not surprising experts are predicting that over 70% of brands will be using the platform in 2017.

Sue B. Zimmerman, a featured speaker and recognized Instagram expert, provided Social Media Examiner with 10 Ways to Grow an Organic Instagram Presence.

While you may be aware of the importance of posting consistently, responding to everyone who engages with your posts, and leaving thoughtful - not generic - comments, Zimmerman’s professional tips go a step farther.

Cross-promote to gain followers
If you have a blog or are on Twitter, Facebook, or Snapchat, you’ll want to broadcast and amplify the fact that you’re also on Instagram.

Add emojis to boost discoverability
Instagram reports that nearly 50% of all captions and comments on Instagram now have an emoji or two.

Use audience preferences to inform your content strategy

It’s important to go back through your photos periodically to see which posts got the most likes and comments. This helps you serve up more of what your followers are interested in and weed out the types of posts that don’t perform well.

Create quote graphics to reach new users through shares

Sharing quotes in images on Instagram isn’t an unheard-of tactic, but it’s important to post only high-quality pictures and take time to select quotes that are relevant and meaningful to your target audience.

Offer “share for shares” to boost exposure
You offer to share an account or a product post that’s relevant to your own brand and your partner agrees to do the same for you.

Go into the detail of these Instagram tips and five more - read the entire article.

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