MARKET - Google Runs Into Rain at CES2018

Google's Big Splash is Wetter than Expected

After more than 120 days without rain, the skies above Las Vegas opened up and flooded the parking lot where the Google display booth sits. Local reports show flooding, disturbed flights and rapid water rescues were the order of this day. 

TechCrunch

As TechCrunch first reported:

"the booth is closed, with tarps covering the roof and all of the electronics inside and out. 

Usually, this wouldn’t be a big deal, but this is the first time Google has exhibited at CES and the company clearly put a lot of thought and effort into its presence here."

How the display company and Google marketing executives handle this disaster will be important. Perhaps they will have a little fun with it and have life rafts and life jackets available for the exhibit tomorrow. How a company handles a dilemma often shows the character (DNA) they bring to their collaborators.



Business Insider Reports:

Avery Hartmans/Business Insider

"Google had planned a preview of its booth for press at 8 a.m. local time Tuesday, but was forced to close up shop completely after the booth flooded. Google's entire booth is now covered in tarps, with employees using buckets to bail out water off the back balcony. 

A representative outside the booth said Google plans to open the booth again Wednesday morning, provided everything dries out before then."

The weather forecast on January 5th showed the potential for heavy rain on Tuesday between 1000 and 2200hrs. But a hot dry 2017 produced disbelief. The National Weather Service says 2017 was the warmest year on record, with an average temperature of 72.3 degrees.

According to the weather channel, skies are expected to clear, bringing Las Vegas and Google back into the sunshine tomorrow.