Michael Forhez of Oracle and Michelle Evans of Euromonitor Identified Nine Key Drivers along the Customer Journey
Staying relevant is no easy task given the multitude of underlying forces now continuously shaping a new world of commerce. The speed of thought, coupled with its ever more connected consumer means relevancy is a very desirable element of the Customer Satisfaction Strategy. To address this need, Oracle and Euromonitor International partnered to examine key drivers along the customer journey.
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