Is Your Digital Media on Track? Comscore Helps You Compare!

What can you learn from the Comscore 2013 Canada Digital Future in Focus report for your digital media programs?

• Without an active digital program, you may not be accessing the engaged Canadian who is now spending more than 41 hours per month online. Canada ranks 1st in terms of monthly pages and visits per visitor and second around the globe for digital engagement.
• Without an entertaining online video component you may be falling behind in the digital ecosystem as long-form viewing and premium programming migrates to online platforms. Canadians rank 2nd worldwide in terms of monthly hours of video viewing (25) and number of videos per viewer (291). The Entertainment category saw the largest growth in number of videos viewed versus year ago.
• The digital ad market is healthy and growing in Canada, with 724 billion display ad impressions in 2012, up 17 percent year-over-year. Social Media, Entertainment and Portal sites continue to account for the highest share of impressions. Are you working with these sites in your industry to improve traffic and gather up your clients?
• The rapid adoption of internet-enabled devices is contributing to a more fragmented digital media landscape. Smartphone subscribers grew by 17 percent in 2012, with Google Android now accounting for 40 percent of the market. Subscribers watching video on their mobile phones has increased 21 points in the last year, while search is the fastest-growing mobile content category. When your constituents look for you on their mobile devices are you optimized so they find you?
• Social Media players are increasing their visitor base and engagement, while Facebook maintains its strong lead in the category. There are several rising stars to watch in 2013 – Twitter, LinkedIn, Tumblr, Pinterest and Instagram are all seeing strong visitor growth rates. Have you engaged by providing dedicated resources to exploit this category?
• Major industry verticals are experiencing growth in digital channels. Retail e-commerce reached $22.3 billion dollars in Canada in 2012, up 10 percent versus year ago. Banking and Automotive content consumption and digital advertising are also experiencing gains across both desktop and mobile channels. Do have am online competitive advantage in your category? Have you experienced similar growth? 

Comscore Analytics tools may be useful for tuning up your digital media programs.

Download the Report

Does Facebook Advertising work?

According to a recent poll by Reuters and Ipsos Reid, 80 percent of Facebook users have never clicked on Facebook advertisements, resulting in large corporations like General Motors to pull their advertising.

To recover from this hardship, Facebook hired comScore to do a study to discover how marketing on Facebook leads to return on investment (ROI). The study revealed that people who see brand messages on Facebook, are more inclined to buy products, but they just might not realize it.

Furthermore, comScore analyzed the buying behaviour of people who had seen brand messaging of large corporations, like Starbucks, on Facebook against those who had not. The study showed people who were exposed to Starbucks messaging on Facebook for four weeks were 38 percent more likely to buy their products.

Download the comScore Study Results

View the Reuters/Ipsos Reid Results

comScore Report Shows Canada Leads the World

The 2012 Canada Digital Future in Focus report from comScore was released last week and examines how the prevailing trends in general web usage and demographics, social media, online video, digital advertising, mobile and search are defining the current Canadian marketplace. This annual report provides insight into what these trends mean for the year ahead.

Key insights include:

• Canada continues to lead the world in online engagement, with visitors spending an average 45 hours per month online, representing a fertile ground for digital marketers and advertisers.
• While Facebook is nearing a point of visitor saturation in Canada, other social networks’ visitor bases are posting strong growth, including Twitter, LinkedIn and Tumblr. 
• Engagement on many social sites is trending upward, with Facebook driving the large majority of the increase in total minutes and page views for the overall category.
• Online video is becoming an increasingly popular channel, with total videos viewed up 58 percent. 
• YouTube continues to dominate the marketplace, representing nearly 1 in every 2 videos viewed in Canada.
• Display advertising is evolving to be more social, not only with the rise of “socially-published ads” (i.e. those published on social networking sites), but also the increase of “socially-enabled” ads running across the web that direct click-throughs to the brand’s Facebook fan page.
• Smartphone penetration has reached 45 percent in Canada, with daily mobile content usage growing more than 50 percent in several key content categories.

DOWNLOAD THE REPORT

SIGN UP FOR THE WEBINAR - 21MAR, 1400HRS ET

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics.

CANADA LEADS IN DATA ON TABLETS

COMSCORE, a company focused on measuring the digital world, has announced the launch of Device Essentials, a new service reporting on digital traffic by device, which includes computers and other devices defined as mobile phones, tablets, music players, e-readers, gaming devices and other Web-enabled devices.

Device Essentials will initially report exclusively on page view activity and is immediately available across all of comScore's reporting geographies. The report shows that Canada leads the 13 countries measured in terms of data traffic share on tablet devices. More details are available