2010 - Entering the next Decade

Earlier this morning we received a note from one of our colleagues Tom Trifaux, who is the Director - Canada West, of the Canadian Management Centre. In conveying best wishes for 2010 he published this guiding thought:

Doing the right thing isn’t always easy...

But it is always right!

We wanted to share this with you because we think it is instructive and encouraging for each of us as we look to move PetLynx forward along the path into this next decade. Our business plan for 2010 expresses some of the new strategies we will bring into being for PetLynx during this new decade:

• It hasn't been easy to stay one degree removed from the 'pet family' in favour of working with those who already own this relationship, but it has been right.


• It hasn't been easy to identify the value chain of the companion animal industry nor to rally the industry around the PetLynx vision of a more collaborative approach to deliver a compliant pet family, but it has been the right investment.


• It hasn't been easy to bear the investment of 'thought leadership', or Urban Animal Surveys or the Summits for Urban Animal Strategies, but it has been the right thing to do.


• Finally, it hasn't been easy to ask our shareholders to be patient as these things came together to deliver the market for our automation and services, but it was the right thing in the right time.

Our clients are working with us in more collaborative ways than ever to accelerate our business and deliver a win for the industry and for each of them as well as PetLynx. Today as we contemplate the coming year, we are confident, even though the past hasn't been easy, the future will be right!


We invite you to join with us on this journey.


Onward and upward!