22 March 2010

Mobile payments - EnStream Launches ZOOMPASS

Imagine using your mobile device to pay for your next Tim Horton's. Zoompass has made it a reality in this market test.

EnStream, a joint venture company owned by Bell, Rogers and TELUS, has launched a trial of mobile payments using contactless technology. The Zoompass Tag, a wireless payment device designed in the form of a sticker that can be attached to a mobile phone, allows consumers to tap their phones at checkout to make purchases at retail stores.

In 2009, EnStream launched the Zoompass mobile application that offered Canadians the first version of a mobile wallet. Available at http://www.zoompass.com and accessible on most mobile phones in Canada, Zoompass already allows users to send money quickly and securely to other users. With the new Zoompass Tag, payment is automatically drawn from the user’s Zoompass stored value account. Customer’s financial information is stored on secure servers, not on the mobile phone, so even if the phone is lost or stolen, the customer’s Zoompass account remains secure.

Together, the Zoompass Tag and Zoompass application allow consumers to monitor their purchase transactions in real-time. The sticker measures 43 mm by 33 mm and can be easily affixed to any mobile phone. The Zoompass Tag can be used at retail merchants such as Tim Hortons, McDonalds, Petro Canada and Loblaws. The trial is offered to select Zoompass clients and is expected to last up to three months.

Keep an eye on this technology - carrying a wallet may not be necessary!

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