SURVEY: SMALL BUSINESS OWNERS EMBRACING MOBILE

Results from a study conducted by Angus Reid Public Opinion on behalf of Rogers Communications have found that 93% of 18- to 34-year-old small business owners are leveraging advanced wireless solutions to keep them future forward. The study also found that while the majority of all small business owners (56%) maintain a combination of wired and wireless connectivity, those between the ages of 18-34 (20%) have cut the cord completely, operating wireless workplaces through devices including Rocket sticks, wireless hubs, smartphones, laptops and Wi-Fi networks. Another 11% report plan to cut the cord completely in the next six to 12 months. The small business owners surveyed cited increased employee productivity (61%), higher employee satisfaction (50%) and cost savings (50%) as the top three advantages to mobilizing their businesses and having staff work remotely. While voice remains the number one cellphone application in terms of importance (79%), nearly half of small business owners are turning to their mobiles for data (48%), followed by texting (31%) and browsing the Web (28%).