Procter and Gamble Earns Top Spots in New Products

Continuing a long history of leadership innovation, Procter and Gamble launched the two most successful new non-food products of 2011. 

• Pampers Swaddlers/Cruisers with Dry Max; and,
• Gillette Fusion ProGlide.

These products were the #1 and #2 non-food products, respectively, on the 2011 New Product Pacesetters list. Beyond the top two, Procter and Gamble earned eight of the top 25 spots on the list, including Tide plus Febreze Freshness (#8), Charmin Sensitive (#11), Gain Dishwashing Liquid (#15), COVERGIRL NatureLuxe (#17), Febreze Set and Refresh (#20) and COVERGIRL LashBlast Fusion Mascara (#21).

The New Product Pacesetters list is published by the independent analytics firm SymphonyIRI Group, Inc. Acknowledged as the industry benchmark for new product launches, the list recognizes consumer packaged goods that achieve at least $7.5 million dollars of sales in their first year of distribution.


Procter and Gamble NewsRoom