In addition, the new food contains a blend of omega 6 and 3 other beneficial fatty acids that contribute to healthy coats and skin, vision health, as well as heart health and immunity.
"Walmart customers, including me, consider our dogs family members so when it comes to their food we want the very best for them," said Jody Pinson, vice president of pets at Walmart. "Our customers told us they wanted to be able to feed their dogs a dry food made with pure ingredients without having to make a special trip to the pet store. We listened and are excited to offer Pure Balance, an ultra premium dog food, at a price our customers can afford."
Fast Facts about Walmart:
- Walmart serves customers and members more than 200 million times per week at more than 10,300 retail units under 69 different banners in 27 countries.
- Walmart sells enough dog food each year to fill an Olympic-sized swimming pool 2,050 times.
- Walmart sells enough dog food to match the weight of an African elephant more than 27 times each hour.
- Walmart will sell enough dog food to outweigh The Great Pyramid of Egypt in less than three years.
- Walmart has fiscal year (2012) sales of approximately $444 billion and employs more than 2 million associates worldwide
- Consumers will spend $53 billion on pet products in 2012, nearly $21 billion on pet food alone. (Source: American Pet Products Association March 2012 Study)
- All dry dog food sales have increased 81 percent from nearly $4.3 billion in 2001 to nearly $7.7 billion in 2011. (Source: Nielsen Consumer Facts 2001, 2011)
- Ultra premium is the fastest growing segment of the dry dog food market, growing 8.5 percent in 2011 to nearly $3.5 billion. By comparison, the “value” category grew 6.8 percent, “premium” grew 3.1 percent and “super premium” decreased by 4.9 percent. (Source: GfK US Pet Shops and Nielsen Scantrack & Homescan 2011.)
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