15 August 2012

K9 Casting Call

Your pooch might be famous amongst family and friends for his prowess at chasing the sprinkler or using the cat like a sofa cushion. But Fido is offering dogs across Canada the chance to achieve true fame with the Fido Casting Call 2 contest. 

In search of the next K9 celebrity to star in an upcoming advertisement, Fido is hosting an online photo contest and taking to the streets off-leash parks to find a winner. Live events will be held in several Canadian cities starting mid-August. 



Dog owners are encouraged to submit a photo of their superstar at the above link and dog lovers can vote on their favourite dog until 10 September 2012. Recruit your pups biggest fans and have them vote daily.  



In addition to naming a new VIP (Very Important Pooch), the major mobile company is also taking the opportunity to muster up some charitable support. For every vote registered, Fido will donate $1 to Dog Guides Canada, up to a maximum of $200,000. Dog Guides Canada will use the funds donated to train and place 10 dog guides with Canadians with disabilities. 


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