IAMS H4tH campaign set to feed more homeless animals than ever before

The Iams Home 4 the Holidays campaign is off to an incredible start with adoption and food donation numbers reaching record breaking highs. Since the campaign began 1 October 2012, more than 90,000 pets have been adopted and food donations are at more than 33,000. 

The campaign, which runs from 1 October 2012 to 2 January 2013 has been responsible for the adoption of more than 7 million pets. Iams proudly sponsors this drive with the donation of Iams dog and cat food to shelter partners. This year's food donation goal is 5 million. 

Each year, Iams and Helen Woodward Animal Center work to ensure that Iams H4tH is reaching people in new and unique ways to generate widespread awareness for pet homelessness. Iams H4tH and select Cub Foods stores in Minneapolis are hosting in-store events on October 28 and November 2 and 3 to help raise awareness of the importance of pet adoption. Neighbourhood shelters will introduce shoppers to deserving animals that are ready for adoption. 

"By working with Cub Foods we are able to reach a broader group of people who might find our information new as they come in to shop for their groceries," said Sheila Stephens, director of B.A.R.K (Being Advocates for Rescued K9's) animal shelter in St. Paul.

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To see other ways Iams H4tH is promoting this campaign, visit the website.