The new campaign, created by Saatchi & Saatch out of New York, will feature both television and print ads showcasing the important role premium nutrition like Iams plays in keeping a dog or cat's body as strong as their love.
Iams allowed its Facebook fans to decide which commercials air first by leveraging crowd sourcing and asking them to choose the storeis that spoke to them most through 'liking', 'sharing' and 'commenting' on Facebook in November. The winning spots will air on national TV beginning 03 December 2012.
"At Iams, we trust our fans and value their opinions a great deal, so we wanted to give them an opportunity to participate in choosing our next commercial," said Ondrea Fancy, Iams general manager. "Pet owners continue to love Iams and with the launch of this new campaign, we feel positive it will resonate strongly with even more animal lovers since this bond is universal among all pet owners."
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