Iams DNA and Big Vision Serves Entire Industry

In May 2006, PetLynx Corporation and Iams launched Canada's first automated recovery service in the City of Edmonton, Alberta, Canada. Since that time, PetLynx has become the most recognized pet services brand in Canada and the AnimalTRACS (tm) Recovery System has assisted pet families to recover more than 250,000 dogs and cats in more than 240 communities across Canada.

Some have wondered why North America's nutritional leader would seed and pay for a public recovery service that is available to every pet family, every pet organization, every veterinarian, every identification provider, every municipal pound, humane society, rescue agency and SPCA in Canada regardless of their affiliation with a nutritional provider. This unique DNA was invested in the Iams brand more than 60 years ago.

In 1946, Paul Iams, the driving force behind the Iams brand not only had a vision to make a better pet food, he was driven to think about how pets could live better, longer and how pet families could have an awesome pet experience.

InfoStream invites you to watch the story of one man's dream