IAMS Casting Call

IAMS recognizes importance of human animal bond in advertising 

Procter and Gamble Pet Care (IAMS) is looking for companion animals to star in its next advertisement. The Love Tails Contest launched 14 February 2013 and will run until 03 March 2013. IAMS is searching for unique stories (or 'tails') to feature through online and print advertisements. 

Building off the recently launched Keep Love Strong advertising campaign that was inspired by stories of the unique emotional bond people have with their pets, this contest also seeks to feature the special connections real people share with their animals. 

"The response we've received from our Keep Love Strong campaign has been wonderful," said Kristine Decker, director of marketing for IAMS. "This contest is the next chapter in the journey we're on about celebrating the strong emotional bond between people and their cats and dogs, and the important role IAMS plays in those relationships." 

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