Is Your Digital Media on Track? Comscore Helps You Compare!

What can you learn from the Comscore 2013 Canada Digital Future in Focus report for your digital media programs?

• Without an active digital program, you may not be accessing the engaged Canadian who is now spending more than 41 hours per month online. Canada ranks 1st in terms of monthly pages and visits per visitor and second around the globe for digital engagement.
• Without an entertaining online video component you may be falling behind in the digital ecosystem as long-form viewing and premium programming migrates to online platforms. Canadians rank 2nd worldwide in terms of monthly hours of video viewing (25) and number of videos per viewer (291). The Entertainment category saw the largest growth in number of videos viewed versus year ago.
• The digital ad market is healthy and growing in Canada, with 724 billion display ad impressions in 2012, up 17 percent year-over-year. Social Media, Entertainment and Portal sites continue to account for the highest share of impressions. Are you working with these sites in your industry to improve traffic and gather up your clients?
• The rapid adoption of internet-enabled devices is contributing to a more fragmented digital media landscape. Smartphone subscribers grew by 17 percent in 2012, with Google Android now accounting for 40 percent of the market. Subscribers watching video on their mobile phones has increased 21 points in the last year, while search is the fastest-growing mobile content category. When your constituents look for you on their mobile devices are you optimized so they find you?
• Social Media players are increasing their visitor base and engagement, while Facebook maintains its strong lead in the category. There are several rising stars to watch in 2013 – Twitter, LinkedIn, Tumblr, Pinterest and Instagram are all seeing strong visitor growth rates. Have you engaged by providing dedicated resources to exploit this category?
• Major industry verticals are experiencing growth in digital channels. Retail e-commerce reached $22.3 billion dollars in Canada in 2012, up 10 percent versus year ago. Banking and Automotive content consumption and digital advertising are also experiencing gains across both desktop and mobile channels. Do have am online competitive advantage in your category? Have you experienced similar growth? 

Comscore Analytics tools may be useful for tuning up your digital media programs.

Download the Report