"We are certainly seeing more health-related and preventative health products on the market that help pets maintain healthy lifestyles," said Bob Vetere, president of the American Pet Products Association (APPA).
Vitamin enriched dental chews are driving growth in the pet products category, according to a recent report from Mintel. Mintel expects chews, toys, grooming products made with natural ingredients and other supplies that contribute to the health and well-being of dogs and cats to drive sales in the pet supplies sector.
According to the report, pet supplies saw a 2% increase, bringing sales to $11.1 billion. The market research firm projects that this year, pet supplies will grow 4% over 2012 sales.
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