"We are excited to launch another successful video within the series and are thrilled with the positive feedback it has already received," said Bob Vetere, APPA president and CEO. "Not only are the videos entertaining and provide heart-warming laughs, but the key message behind them is what's truly important. Pets also need pals to talk to."
The PAL campaign encourages multiple pet ownership and highlights the joys pets bring to our life. The APPA Pets Add Life campaign was recently awarded a 2013 PR Daily Award for the Best Viral or Word of Mouth Campaign.
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