The Ontario SPCA is optimistic about its new adoption campaign, iAdopt for the Holidays. After several years supporting IAMS Home for the Holidays campaign, the Ontario SPCA considered launching its own event, closer to home, that could be refactored to promote adoption during, not just the Christmas season, but holidays all year round.
With a production site banner promoting the campaign to thousands of daily visitors and an industry invitation to participate, PetLynx has thrown its support behind this avant-garde campaign as it shows promise as an industry-wide and international initiative. Catering to all sectors of the industry including retail; care & control; humane & rescue and health & wellness, the program is available to everyone and celebrates collaboration and sustainability.
iAdopt will feature personal adoption stories which will be voted on by the general public. The top 10 stories will receive iAdopt packages and the chosen winner will be featured as the poster story for the 2014 campaign. In addition, the iAdopt website 'Resources' page provides program partners, animal welfare organizations and members of the public with campaign promotional tools including Facebook and website banners, ringtones, media releases, posters and colouring pages.
To date, the 2013 iAdopt for the Holidays campaign has reached more than 750 adoptions. With a simple goal of exceeding last year's 1,280 adoption number during a similar campaign, the program is off to a successful inaugural year.
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