Netstlé Purina PetCare Company announced Tuesday it has filed a lawsuit in federal court against The Blue Buffalo Company Ltd. for false advertising, disparagement and unjust enrichment - including violations of the Federal Lanham Act.
Blue Buffalo's promotion advertising and packaging state that its pet food products contain 'No Chicken/Poultry By-Product Meals'. In its complaint, Purina alleges that testing conducted by an independent laboratory revealed that several of Blue Buffalo's top selling pet food products contained significant percentages of poultry by-product meal.
A copy of the complaint and exhibits can be found at a website Purina has created to highlight its concerns: www.petfoodhonesty.com
Founder and Chairman of Blue Buffalo, Bill Bishop, responded to the lawsuit by posting a letter to consumers in the Blue Buffalo website.
"We categorically deny all of these false allegations, and will aggressively defend the integrity of our brand and our products," he says in the letter. Bishop goes on to assert that Blue Buffalo products do not use chicken/poultry by-product meal and "we will prove these and other matters in the court with good reliable evidence. . . It is an easy thing to make unsubstantiated claims, put them in a lawsuit and and then publish them all over the web. . . It is quite another thing to prove those allegations."
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