PetSmart, Inc. has named Phil Bowman to the position of executive vice president of customer experience effective June 30, 2014.
Bowman has extensive experience in brand-building, digital marketing, commerce and customer data analytics, as well as the creation of an integrated customer experience.
"We're thrilled Phil will be joining PetSmart in this newly-created position," said David Lenhardt, president and chief executive officer of PetSmart. "He will play an important role in accelerating our omni-channel efforts so we are relevant to our customers however and whenever they shop, and in leveraging our customer data to connect in a more personalized way."
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