The Global market intelligence firm released its Top 10 Decision Imperatives for 2015 and beyond, earlier this month. Each imperative includes four parts and correspond with predictions for the several years as outlined by Greg Girard, Program Director at IDC Retail Insights.
Imperatives include:
- A continued shift toward "third platform" technologies - IT platforms build on mobile devices, cloud services and social networks.
- Investments in 'omnichannel' integration technologies - omnichannel shoppers are expected to spend 30% more than the single-channel shopper.
- Improved ROI on loyalty promotions due to the unification of multiple sales channels.
- Increasing mobile payment initiatives to enhance existing ecommerce, loyalty and store MPOS investments.
- On-demand socially networked delivery services will perform 90% of all intra-day direct-to-conumer deliveries.
The firm left retailers with a guidance summary to take into business model preparations for the coming years:
- Invest in customer-centric information;
- Equip associates with training and tools that facilitate differentiating experience;
- Look for technologies built for visibility, speed, automation and anticipatory needs; and
- Adopt more sustainable infrastructure and applications.
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