Paragon Pet Products Europe B.V. filed a lawsuit against Mars Inc.. Mars claims that their Greenies Dental Chews are “The #1 Vet-Recommended Dental Chews and Treats*” (*In pet specialty stores, among U.S. veterinarians who recommend dental chews and treats for at-home oral care). Paragon believes that this claim is deceiving customers through false advertising. On July 20th, the judge granted an order directing Mars to “produce all substantiation (e.g., documents, reports, studies, data, emails, and so forth” for the claim, “#1 Vet Recommended Dental Chew.” A conference was held on July 28th and the pre-motion conference is scheduled for November 4. Fact discovery is due by October 30, motions due by November 16, responses due by December 4, and replies due by December 11.
Paragon produces Whimzees Dental Chews. According to Pet Food Industry, “Paragon’s complaint seeks an injunction requiring Mars to halt further use of the “#1 Vet Recommended Dental Chew” claim, to offer refunds to deceived purchasers of Greenies dental chews, and to correct and abate prior false advertising statements, including by correction or recall of Greenies retail packaging which contains the “#1 Vet Recommended Dental Chew” claim. Paragon is also seeking monetary relief.”
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