Mars Petcare is open about their dedication to sustainable practices. In 2010, Mars said they would only purchase fish from fisheries/fish farms that were certified as sustainable by a third party. Mars also said it would no longer use wild caught fish and would rely on fish byproducts or farmed fish. This prevents pet food sources from competing with human food sources. In the United States, Mars receives its fish products from sources approved by the Monterey Bay Aquarium’s Seafood Watch program.
Nestlé Purina produced a report documenting a reduction in energy and water use at several plants. Purina also reports “a traceability program addresses sustainability risk and opportunities and focuses on issues such as deforestation, overfishing, human rights, child labor, water scarcity and animal welfare.”
J.M. Smucker (Big Heart Pet Brands) is reported to regularly review its sustainability initiatives. Vice President of Corporate Communications, Maribeth Burns said, “While we continually review our sustainability initiatives throughout the Company, we have not yet formalized our focus on the pet food industry at this time.”
One challenge in the pet industry is that owners are seeking food for their pets that more closely resembles what humans eat. Global Sustainability Director for Mars Petcare, Isabelle Alvoet said, “We are going to have to educate our consumers. It’s not easy.”
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