There are over 100 million registered pets in China according to Zhongjinqixin. The most common pets are dogs and cats; combined they account for approximately 80% of the pet population. These numbers are expected to increase by at least 10% per year for several years. The leader of Zhongjinqixin, He Yinjin said that the pet population in the United States is 1.3 times the human population.
Tortoises are becoming increasing popular and account for 6% of the Chinese pet population. Li, a Chinese resident said, "Many residents are now raising tortoises as pets at home, as tortoises indicate longevity in the minds of Chinese. My family has treated the tortoises as our family members.”
In 2014, the average yearly wage was approximately 56,000 CNY. 11% of Chinese pet owners spend in excess of 10,000 CNY each year on pet care and 32% spend between 1,000 - 3,000 CNY per year. Demographically, the vast majority (92%) of people with pets are under 45 years of age.
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