DIGITAL - Measuring Your Social Media Efforts

One of the biggest challenges for marketers using digital/social media, is measuring its effectiveness. How can you take likes, comments or shares and determine your return on investment (ROI)? How can you report the statistics to others in your company in a simple, yet meaningful way?

HubSpot and Simply Measured have developed an ebook, ‘How to Create a Monthly SocialMedia Report.’ The ebook includes the best tips for creating a solid report and it will help you gain a better understanding of what the report should include to prove the worth of your efforts.

Best of all, the ebook is free.

As organizations try to determine how much effort to put into digital media and which mediums are most effective for their organization, accurately measuring their marketing efforts can only help.