Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
So it’s not surprising Instagram is becoming a key player in online advertising.
To help companies create effective ads, AdRoll has created The Performance Advertiser’s Guide to Instagram.
The free download includes:
- Guidelines for Instagram ad formats
- 17 Essential tips for Instagram advertising success
- How to track the performance of your campaigns
- How other companies have used Instagram to grow their business.
Social Media Examiner’s podcast - Instagram Ads: What Marketers Need to Know - goes into detail about Instagram ad features and tips.
Guest Jenn Herman, a social media consultant and Instagram expert, also discusses the differences between Facebook and Instagram ads and how to run successful ad campaigns.
Instagram is a great medium to target Millennials - with over 90 percent of users younger than 35 years old.
The social media channel has shown massive growth over the past years - from 30 million users when it was purchased by Facebook in 2012, to over 500 million users today.
Instagram’s global mobile ad revenue is predicted to reach $2.81 billion in 2017.
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