The popular content distribution tool, Twitterfeed, is closing its digital doors on October 31, 2016.
Content distribution platforms are useful for anyone who uses social media, but they are invaluable for marketers.
Because today’s consumers demand fresh, accessible, relevant content within a digital marketplace that is often saturated with similar content, the effective use of content distribution platforms can allow brands to access large, targeted markets more effectively.
Getting your content to your best audience is the only way to ensure a solid return on investment for your content creation and curation efforts.
Twitterfeed shutting down may be frustrating for its many users – in 2011, when bit.ly purchased the company, it was topping many lists of most-functional Twitter automation tools – but it is far from the only option.
Twitterfeed itself suggests Buffer or dlvr.it, and Social Media Today agrees. Both services are prepared for an influx of Twitterfeed users looking for social media automation support.
It’s hard to find data on why Twitterfeed is closing down, and it’s not at all unusual to see the quick disappearance of tools and platforms that just a year earlier seemed solid.
There are many reasons digital platforms fail, and Twitterfeed itself had some drawbacks for marketers, such as an inability to give credit to authors or to curate the tweets to make sure only optimum content is shared.
It’s possible that Twitterfeed is shutting down because of platform failure or because of user dissatisfaction, but there wasn’t any buzz to that effect leading up to the announcement.
A recent post by Mark Josephson, the CEO of Twitterfeed’s parent company bit.ly, may provide some clues for curious marketers wondering about the platform.
Josephson wrote on Medium that 2011 was a pivotal year for bit.ly, during which they refined their focus and changed direction to allow their business to become truly sustainable.
Bit.ly finally reached profitability in 2015 and now they are positioning themselves to announce new directions and a tightened focus on, as Josephson writes, “becoming the enterprise Link Management Platform that marketers are telling us they need.”
They’re revamping both their free and paid products, introducing a new user interface, pushing further into their existing deep linking tools.
Does Twitterfeed shutting down hint at new developments from bit.ly?
Josephson didn’t mention Twitterfeed directly, but the timing is interesting and bit.ly’s new interface and tool suite certainly hints at new directions in link management and customer experience.
They’re certainly focused on bringing value to marketers, and that’s something to keep an eye on as they move forward this year.
By Tiffany Sostar
Tiffany is a writer, editor, academic, and animal lover who came late to her appreciation of pets. At 18, a rescue pup named Tasha saved her from a depression and she hasn't looked back. She has worked as the canine behaviour program coordinator for the Calgary Humane Society, and was a dog trainer specializing in working with fearful and reactive dogs for many years. She doesn't have any pets right now, but makes up for it by giving her petsitting clients (and any dogs she comes across on her frequent coffee shop adventures) extra snuggles.
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