After six-plus years many social media apps become a bit stagnant and growth slows.
Not so for Instagram who announced yesterday they now have 700 million monthly users.
It’s the quick bump in growth that is so impressive - the latest 100 million users signed up in just four months.
This announcement was right on the heels of a blog post which noted over 200 million people use Instagram Stories every day.
To put the growth of Instagram Stories into perspective - the feature was just launched last August, while Snapchat launched five years ago and has 161 million daily users.
Instagram is expanding on its international presence and sticking with its foundation as a visual communication medium.
According to TechCrunch here’s how long it took Instagram to add each 100 million users:
- October 6, 2010 – Launch
- February 26, 2013 – 100 million; 28 months
- March 25, 2014 – 200 million; 13 months
- December 10, 2014 – 300 million; 9 months
- September 22, 2015 – 400 million; 9 months
- June 21, 2016 – 500 million; 9 months
- December 15, 2016 – 600 million; 6 months
- April 26, 2017 – 700 million; 4 months
“Growth was driven by a number of factors, including our ability to better connect people with their friends on Instagram,” said a spokesperson. “We also took steps to simplify and improve our sign-up process, which helped bring in new people from all over the world.”
Instagram is now more than twice the size of Twitter.
No comments:
Post a Comment