A growing body of evidence shows just how good pets are for people.
Zoetis, a founder of the Human Animal Bond Research Institute (HABRI), has launched the Pet Effect Campaign to share scientific evidence and research about this unique relationship between people and animals.
Anyone trying to convince their family or significant other to get a pet can visit their website where it’s easy to find detailed information about how pets have a positive impact on heart attack survival, allergy prevention, depression, blood pressure, autism and more.
Of course, researchers and writers will also find this website very valuable with its quick links to a variety of studies.
The Pet Effect will also share the message and the science that shows how veterinary medicine is an essential component of health for pets and people.
While the site is lighthearted, the information is scientific and impacts community health.
“Zoetis partnered with HABRI to bring veterinarians, pet owners and the general public The Pet Effect, a multi-faceted, educational campaign to promote a growing body of scientific research that shows how important the human-animal bond is for human health,” Mike McFarland, Group Director Companion Animal Marketing at Zoetis, says on their site.
“The purpose of the Pet Effect is to raise awareness and encourage conversation about why pets make us healthier and happier, and how veterinarians — the professionals who help keep pets healthy – are also key contributors to human health and public health.”
Resources on the website include posters, videos, infographics, brochures and flyers.
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