Visual content has become vital to marketing, especially in the world of social media.
A recent study by Venngage surveyed over 300 online marketers and find out exactly how visuals influenced their marketing strategies in 2016, and what their plans were for 2017.
According to the survey, 77% of marketers stated that 71% to 100% of the content they published in 2015 contained visuals. Of that 77%, 40.5% of marketers stated that 91% to 100% of the content they published in 2015 contained visuals.
When asked about their use of visuals in their content strategy during the year 2016, 83.5% of marketers stated that 71% to 100% of their content contained visuals, and 53% of those marketers said that 91% to 100% of their content contained visuals.
This shows an incredible increase of 130% in the use of visual content in articles published by marketers.
41.5% of marketers said that original graphics, such as infographics and illustrations, were the most effective.
Most marketers, 60.8%, stated that the use of visual content was absolutely necessary to their marketing strategy.
Following that, 31.7% said that visual content was very important for their marketing strategies in 2017, however the amount of budget dedicated to visuals remained relatively low.
The biggest challenge faced by marketers was finding time to produce visuals on a consistent basis.
With video growing in popularity and visuals increasing in importance to get and retain viewer interest, marketers will have to continue to allocate resources to them.
Read the detailed results, complete with infographic templates you can use, on the Venngage blog.
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