As consumers expand their use of mobile devices to discover price, delivery, services and products, better tools for measuring the influence and impact of the client experience are needed.
Babak Pahlavan, Senior Director of Product Management at Google, has posted a good article about how an 'open source' solution is needed and what Google is doing to be more transparent in this area.
Organizations that are concerned about the efficacy of their digital media activities should pause to consider how they measure the results. Feeding back client experience information from digital media campaigns into public relations and marketing strategies needs to come of age.
To add clarity to this subject we provide a link to the article below:
MOBILE, DATA & MEASUREMENT
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