The Royal Bank of Canada recently published an article about the future of money. In the article they site several studies showing the acceleration in consumer adoption of 'FinTech'.
The EY FinTech Adoption Index is a fascinating look at this global trend.
A Nielsen report on mobile payment trends also provides insight.
The Implication: Each business must ask, 'Where are the narrow sectors and friction areas of our payment/transaction system and how do we eliminate them?'
As these reports show, consumers avoid friction and are familiar with how their smartphone can help them achieve their goal of less friction in their transactions.
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