OPINION - Peter Hinssen on Ignorance and Innovation

A serial entrepreneur, advisor, keynote speaker and author, Peter Hinssen is one of the most sought-after thought leaders on radical innovation, leadership and the impact of all things digital on society and business.

Hinssen brings forward the idea that organizations need to have a percentage of people who Don't Know What They Are Doing to be innovative and bring forward the best result for the future. 

Hinssen points to emerging companies where the percentage of these people is much higher than in mature organizations. He shows that innovators in these legacy organizations spend a disproportionate amount of their time wrestling with those who Know What They Are Doing but will never generate a different result.